Almost everyone is giving away a freebie so they attract
people to their web site. They are giving away free e-zines,
ebooks, services, etc. What's happening to all this free
stuff? It's loosing its perceived value. Every time you surf
the Internet or check your e-mail you see at least 20 to 50
freebies offers.
Don't get me wrong freebies do increase traffic, but not
like they did when the Internet was new. The key is to
increase the perceived value of your freebies so they will
be more attractive to your audience. How do you do this?
Well, here are eight ways:
1. You could tell them what the freebie is worth with a
dollar amount. For example, "Subscribe to my free e-zine! A
$199 value!"
2. You could add other freebies to your freebie that will
increase the value. For example, "Subscribe to my free e-
zine and get free access to our "subscribers only" private
web site!"
3. You could tell them the freebie is only available for a
limited time. For example, " Download our free ebook, this
free offer will only be available until May 30, 2000."
4. You could tell them the freebie is only available to a
limited number of people. For example, "Our free software
will only be available for the next 100 people that download
it."
5. You could give more details about the freebie. List the
benefits, features, what problems the freebie will solve,
etc.
6. You could describe your freebie to sound more
attractive. For example, instead of "free report" you could
say, "free never released top secret document."
7. You could list testimonials for your freebie. Most
businesses don't give testimonials for their freebies. This
would defiantly increase your freebie value.
8. You could tell people how many people have already
received your freebie. For example, "15,000 people have
already subscribed to my free e-zine! Can they all be
wrong?
These are only a few ways you can add value to your
freebies. You could be creative and think up some other ways
to increase the perceived value of your freebies. Also, test
each idea to see which one draws the most traffic to your
web site